Green Man Gaming, the second largest video gaming digital distributor, had a pressing need to expand its services into the mobile space. This was motivated by a need to not only keep up with their key competitors but also show leadership in the market and have class-leading solutions across the board.
The Mobile experience, thusly, needed to be more than just an m-comm app.
In terms of design this was Green Man Gaming’s first foray into Mobile and as such had no Mobile experience or design book from which to draw. We helped them translate their vision and strong brand history & identity into a mobile-effective language that reinforces their unique elements whilst keeping a strong mobile UX.
For the User experience, both teams from Computer Rock and from Green Man Gaming were very clear on the goal – An App that is more than just purchasing. The app must draw users in and aid in retention, creating an app that is used daily and has compelling content to make that happen.
The Solution is an app that marries strong community & content elements with the core proposition of a purchasing platform. Strongly compelling, personalized offerings that keep a user engaged with the Green Man Gaming Brand and which leads to increased sales.
This is to create a central home for gamers at Green Man Gaming. It combines a storefront, with the social platform in Playfire, and incorporates an industry revolutionary content offering which comprises both first and carefully curated third party editorial content in a manner that is both intimately familiar for gamers, but a first for the industry.