Auto Shanghai | Closing The Gap With Chinese Market

Nemanja Ostojić
Apr 11, 2021

This is the second article in a series addressing Computer Rock's expansion on the Asian market and discussing the inner workings of our company.

The last time we checked in, we talked about different challenges European companies might face when expanding to China and vice versa. We identified language, design/UX, and marketing approach as some of the critical differences. We dug deep and discussed intricacies regarding the entire process. Global digital transformation by itself represents a great opportunity, but it also comes with a deep complexity for companies to overcome. 

Learn more about these challenges here, and learn how Computer Rock can help you with global digital transformation.

We’re now taking it to the next level! We will be attending the Auto Shanghai auto show!


As one of Mercedes Benz smart’s software suppliers, we have unique exposure to the automotive industry. 

In 2020, we joined the VDA (German Association of the Automotive Industry) as a member of their automotive supplier group. Over 600 companies are members of the association consisting of automotive manufacturers (BMW, Volkswagen, Mercedes-Benz, etc.…) and supply companies (such as Computer Rock and many others).

Since joining the VDA, we have had a fantastic opportunity to exchange knowledge and insights with other suppliers. The ability to be in the middle of the most prominent car makers’ communication stream is a great privilege. 

Even though we are still fighting the effects of the Covid-19, 2021 presented itself with an exciting opportunity. Computer Rock was invited to be a part of the Shanghai Int. Automobile Exhibition (short: Auto Shanghai) .

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Auto Shanghai

One of the world's largest auto shows will again occur from April 21st to 28th , 2021, at the National Exhibition and Convention Center in Shanghai. In addition to the classic platform for automobile manufacturers and suppliers, Auto Shanghai 2021 is also a magnet for new technologies such as electromobility, autonomous driving, and digitization. 

For eight days, in the Chinese business metropolis, Auto Shanghai will attract the international automotive world. Thanks to a strict hygiene and safety concept, car manufacturers and suppliers will showcase their latest products and technologies to more than 500.000 visitors. 

China is one of the world's most important markets for future technologies in the automotive industry. Chinese automotive industry is supported by expensive cars, cheap cars, the government, and increasingly by electric cars. China will remain an exciting place for the car industry for a long time coming; the place to be and the spot to watch.

The VDA offered their members to book a trade fair appearance at their German joint stand as part of the German government's foreign trade fair program “German Pavilion”: 

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Mobile Now Partnership 

Our partnership with Mobile Now has shown immense potential in the past. Because of that reason, they we jointly will present Computer Rock to new potential partners in China during the event.

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Stay tuned for more information about our exact location closer to the exhibition. 

Nemanja Ostojić

Digital Marketing Manager. Averages 3,5 coffees a day. Strong believer you should check out our blog page.