Best Video Conferencing Apps for Your Business

Nemanja Ostojić
Feb 01, 2021

A lot of people and businesses had to change their workflows to accommodate newly imposed Covid-19 restrictions. Video conferencing apps have seen an upsurge in user base and sessions. For a lot of people, this was the first time they were exposed/forced to move their operations online. Even if you are a seasoned player, the number of options out there could be overwhelming. Picking the right option for your business is a challenge, to say the least.

We wanted to give you a brief rundown of the most popular video conferencing platforms and lay out their pros and cons. We wanted to focus on video conferencing rather than simple video chat. Video chat is highly saturated and focused on individual users rather than business/education. Finally, we want to help you pick the best option for your business.

To get a better grasp of your favorite video conferencing we ran a little competition. We picked what we think are the most popular 8 and let you vote each week until we got the “people champ”.

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The competition ran a little over 1 month, and the results were in line with what we expected when we started writing this article. The competition was dominated by apps offering feature-rich experience, rather than ones that were just hiding around their brand name. 

If you want to find out who was the winner, continue reading. 

(You could just skip to the end of the article, but you will miss out on important information.)

If you think we missed your favorite platform, let us know.

Zoom Meetings 

Price: Free (Host up to 100 participants; 40-minute maximum group meeting; Unlimited 1on1 meetings) Paid Versions up to $350 per license 

Compatible Platforms: Mac, Windows, Linux, iOS, and Android

Cons: Privacy and security issues

Zoom became famous in a very short time. At the end of 2019, they had around 10 million users. Now they are sitting at a comfortable 300 million users worldwide. The increase was in correlation with Covid-19 and the increase of work from the home initiative. Zoom was initially designed for use in the corporate world, but it found itself in millions of classrooms, living rooms, and bedrooms. It provides different levels of features depending on your business size, so you should be able to pick the sweet spot. Due to privacy and security concerns, many organizations have left the platform, but Zoom’s team has been working to bring the necessary updates to the platform. 

Key Features:

  • Hosting up to 500 people (1000+ available with their most premium plan)

  • Meeting durations up to 30 hours

  • Variety of tech support (ticket, live chat, and phone)

  • Local and cloud storage for your recordings

  • Company Branding

  • Cloud Recording Transcripts

  • Screen Sharing, Virtual background

  • Whiteboarding

  • AES-256 Encryption

  • Streaming

Google Meet

Price: Free (Host up to 100 participants; 1 hour at the current promotion; Unlimited meetings) Paid Versions from $8

Compatible Platforms: Mac, Windows, Linux, iOS, and Android

Cons: Video Quality and Reliability

Google Hangouts Meet, now Google Meet, is Google's enterprise video conferencing software. It is offered as a part of the G Suite. It is a valuable option for companies already invested in the Google business ecosystem. This is an excellent option for a business looking for a more affordable option and is already using other Google services. The feature pack is decent, but not spectacular. However, if you want to host regular video meetings or remotely manage teams, with no need for a robust solution, Google Meet is a great medium.

Key Features:

  • Hosting up to 250 people 

  • Meeting durations up to 300 hours

  • Variety of tech support (ticket, forum, and phone)

  • Cloud storage for your recordings

  • Cloud Recording Transcripts

  • Screen Sharing, Virtual background

  • Whiteboarding

  • Encryption and statistics

  • Streaming

  • Toll-free numbers

  • Noise reduction


Price: Free. No paid version. You can buy credit to make calls to landlines/mobiles.

Compatible Platforms: Mac, Windows, Linux, iOS, and Android

Cons: Video quality slows down with more participants

Skype is one of the oldest and the most popular applications for audio and video calls. Microsoft bought Skype in 2011. It seems that one of the most recognizable names is on its downturn as Microsoft is pushing Microsoft Teams as their latest offering. However, Skype is still widely used by many. A different iteration of Skype (Skype for Business) is being replaced by Microsoft Teams, so we will just focus on the old version that we all grew up with. At a current place, it’s worth is aimed at businesses with less than 20 people and a limited budget. Features are basic, but if the only thing you need is a quick video catch up, Skype is still a viable option. 

Key Features:

  • Schedule Meetings from Outlook

  • Screen Sharing

  • Customized Participant Views

  • PowerPoint Presentations (Hi-Res)

  • Whiteboard, Poll, Q&A

  • Streaming

  • Local Storage for recordings

  • Synchronization with Office 365

  • Encryption

  • File Sharing

WebEx meetings

Price: Free Trial 30-days (Host up to 200 participants, 50-minute maximum group meeting, Unlimited 1on1 meetings) Paid packages to start from $13.5

Compatible Platforms: Mac, Windows, iOS, and Android

Cons: Occasional video lag, Interface window cannot expand completely

Webex is a product from Cisco, and for the longest time is recognized as one of the best platforms for video conferencing. It is a popular solution for corporations that are looking for a feature-rich platform and has high-security standards. Artificial Intelligence is embedded to give you insights, enrich your relationships and automate basic tasks. Depending on your size, it could be pricey, but if you value security, require advanced features WebEx is a great option to explore.

Key Features:

  • Screen Sharing and Screen optimization

  • Whiteboard

  • Strong Encryption

  • Cloud or Local meeting storage

  • Easy integration with Google or Microsoft calendars

  • Background Blurring

  • Streaming

  • Toll-free numbers

  • Support

  • Great integration with Cisco technology ecosystem

Microsoft Teams

Price: Free (Host up to 100 participants; 45-minute maximum group meeting; Unlimited 1on1 meetings) Paid Versions from $5 to $20 depending on the package.

Compatible Platforms: Mac, Windows, Linux, iOS, and Android

Cons: Lack of notifications, Limited number of channels

Microsoft Teams is a part of the Office 365 subscription. It is replacing Skype for Business, and Microsoft’s direct answer to Slack. It is a great productivity and communication tool. As with the Google Meet, it represents a great option for businesses invested in the Microsoft ecosystem. Teams offers a plethora of features and is highly customizable. However, if you are outside of the ecosystem, you should consider checking the available integrations to see if teams would work for your business. It can be scaled easily, so business size should not matter here. 

Key Features:

  • Fully Integrated with Office 365

  • Reduced email because it can replace email

  • Immersive reader

  • Built-in translator

  • Whiteboard

  • Meeting encryption

  • Blurred background

  • Streaming

  • Analytics

  • File Sharing

  • Screen Sharing

  • Custom Backgrounds

  • Host up to 300 people

  • Web versions of Word, Excel, and PowerPoint

Jitsi Meetings

Price: Free - Open Source

Compatible Platforms: Web, iOS, and Android

Cons: You need high tech knowledge to turn Jitsi solutions into a business ready video conferencing platform, Up to 75 participants per call

Jitsi Meet is an Open Source application that works on providing high quality and scalable video conferences. It offers a free solution that allows the end-user to customize the program to their liking. Jitsi offers great audio/video quality and is very easy to set up and use. It can be a great solution for smaller businesses but requires an additional investment for full personalization. It offers great video and audio quality and is a decent option to experiment with. Mobile support is not the best, but if you are mostly using the desktop version, you should be good to go. 

Key Features:

  • Text chatting (web version only)

  • Password protected rooms

  • Screen sharing (additional plugin for Chrome)

  • Streaming a conference to YouTube life 

  • Shared text document editing

  • Raise/Lower your hand for attention

  • Participant talk-time statistics

  • Push-to-talk mode

  • Play a YouTube video to all attendees call

  • Audio-only option

  • Telephone dial-in to a conference (additional configuration needed)

  • Dial-out to a telephone participant (additional configuration needed)

  • Integration in other apps/websites (Slack, Google Calendar…)


Price: Free - (Only 1 on 1 audio/video calls). Premium Plans start at $6.67 

Compatible Platforms: Web, iOS, and Android

Cons: Up to 15 participants, Lack of  Video Conferencing in free version

Slack is focused on team collaboration and productivity. It is a direct competitor to Microsoft Teams. Slack’s main focus is on team communication by using different channels, an easy sharing system, and numerous external app integrations. It offers video conferencing capabilities but limits the total number of users to 15. It does however offer easy integration with the above-mentioned apps (Zoom, Webex, Teams…) If your business requires a feature-packed messaging platform alongside the video options, Slack represents a decent option.

Key Features:

  • Message history

  • Integrations with more than 2000+ apps

  • Workspaces

  • Multiple Security measures

  • Screen Sharing

  • File Sharing

  • Searchable message history

  • Custom Workflow creation

Price:  Free trial (Up to 5 people). Paid: Premium Plans start at $10 

Compatible Platforms: Web, iOS, and Android

Cons: Limited mobile applications features and no webcam streams with the lite version is loved by many for its ease of use and modern interface and rich features. It offers competitive pricing and a feature-rich working environment. It is a solid choice for small and medium-sized businesses and will offer your team all the features necessary to communicate efficiently. Limited mobile application features and weaker integration are some of the negative sides you should consider. 

Key Features:

  • 250 participants per meeting

  • Cloud storage

  • Bulk User Import

  • Recording

  • Toll-free numbers

  • Personal Link & Background

  • Salesforce integration

  • Premium customer care

  • Screen sharing

  • Remote control

If you made it this far, it is only fair we deliver on our promise in the beginning.

The “people champ” award goes to…

*drum roll*

Google Meet

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While not an obvious choice, Google Meet is not a surprising winner considering the sheer number of users of Gmail and other Google services. Google Meet represents an easy pickup coming from a company that people trust. 

Which one is the best? Ultimately, it depends on your business size, budget, and needs. We hope this article will guide you to the best business decision.

Nemanja Ostojić

Digital Marketing Manager. Averages 3,5 coffees a day. Strong believer you should check out our blog page.