Schmidlin Website

Wilhelm Schmidlin AG is a traditional Swiss family business manufacturing highest quality made-to-measure products for the bathroom. From it's core markets in Switzerland and Europe it is now expanding into US and Asian markets.

Our Main Goal

With their CI and branding refresh, led by the Swiss design agency vetica, an updated presence on the web became essential. Schmidlin realized that the presentation of their highly variable and flexible VARIO product range had to be addressed with a versatile configuration system. The challenge was to find a service stack to integrate the wide and evolving requirements.
Mission
Role
Product Experience | Digital Catalog | Responsive Web | ERP Integration
Type
Website + Product Configurator

Not only a simple website relaunch. An adaptable configuration system for custom-made products.

Based on the modular design we leveraged our Symfony/Sonata based CMS to integrate the complex product offering for different markets with the editorial content. For the configurator we built a react.js based solution powered by a REST proxy to integrate the supplied SOAP backend interfaces into a modern web solution.

The new website has been launched for the Swiss and US markets. The fully integrated dynamic product configurator will launch shortly.

AT A GLANCE

Schmidlin Website

For architects and designers looking for highest quality enamel products for the bathroom Wilhelm Schmidlin AG's website is the comprehensive guide. It offers a complete and easily accessible catalog of all products, options and accessories as well as a versatile online configurator for their made-to-measure products.

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