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Toni Knows

These days, school graduates have a lot of possibilities what they could do afterwards. In Germany alone, more than 17.000 bachelor and master programs were offered in 2018. How should a graduate know what fits best?

Our Main Goal

The startup Toni Knows was founded by two career coaches, who are consulting young people usually offline in 1:1 tests and interviews. The idea and – as it turned out – also big challenge was to translate years of experience into an algorithm so more people can use a similar offer at a more favorable price. Computer Rock’s task was to create a mobile optimized website, that is attractive for young people and provides similar results like the 1:1 coaching automatically. Without any effort for the consultants.
Mission
Role
Product & Service Design | Brand Development | Digital Commerce
Type
Mobile + Web Application

How to get young people to answer more than 400 questions online?

User friendly! Instead of traditional tests with boring designs and always the same check boxes, Computer Rock created a questionnaire in chat style embedded in a modern website.

SOLUTION

Toni Knows

From analog interviews to a fully automated digital process

The application contains a test with three analysis levels: personality, competence and interests.

Our challenge was to create an algorithm delivering two different recommendation lists out of more than 100 study courses: one Jackpot list, that considers all three analysis factors and one with bold proposals, which is calculated from the personality and competence scores. What makes Toni Knows different is that the client receives not just recommendations for study courses, but also for jobs, that perfectly fit to their personality.

AT A GLANCE

Toni Knows

The concept was to digitize and scale graduates consulting sessions using an online platform. The analysis is based on an online questionnaire where the users give a self-assessment instead of going through an analog 1:1 coaching. Toni knows differs from existing offers as they mainly focus on interests and cognitive performance. Compared to other consultancies, specific professions based on a user's personality are also recommended here.

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