Red Bull MOBILE were looking for a new fresh approach for its digital customer engagement ecosystem centered around a smartphone mobile internet portal to deliver new features, a greater range of content and engage the consumer using genius innovative new ideas to deliver the best experience possible. The Red Bull MOBILE Zone has to unite digital content from a wide variety of content sources into one compelling user experience.
We designed a solution and user experience targeted at the active and fast-paced mobile user.
The frontend interface has been implemented as Android application as well as HTML5 mobile web site. The system backend is driven by our comprehensive digital media content management solution that allows to centrally manage this complex multi-national, multi-content setup.
The portal was launched in Austria, South Africa, Belgium & Poland.